{"id":661,"date":"2023-05-16T09:40:50","date_gmt":"2023-05-16T12:40:50","guid":{"rendered":"https:\/\/pizzacommarketing.com.br\/?post_type=podcast&#038;p=661"},"modified":"2023-09-21T13:28:11","modified_gmt":"2023-09-21T16:28:11","slug":"criacao-design-de-marca-e-criatividade-fernando-degrossi","status":"publish","type":"podcast","link":"https:\/\/clientes.21brz.com.br\/pcm\/site\/podcast\/criacao-design-de-marca-e-criatividade-fernando-degrossi\/","title":{"rendered":"Cria\u00e7\u00e3o, design de marca e criatividade &#8211; Fernando Degrossi"},"content":{"rendered":"<p>Falar sobre marketing, sem falar de CRIA\u00c7\u00c3O. N\u00e3o funciona, n\u00e9?<\/p>\n<p>Por isso, convidados Fernando Degrossi, um dos designer gr\u00e1fico mais renomado do segmento para bater um papo sobre cria\u00e7\u00e3o, design, criatividade e claro, marketing!<\/p>\n<p>Degrossi, j\u00e1 desenvolveu grandes projetos criativos para marcas como Heineken, Google, Johnnie Walker, Wimbledon e Peanuts Studios. Al\u00e9m disso, criou sua pr\u00f3pria Ag\u00eancia, nomeada como Equipe Voadora, para trabalhar com projetos focados em identidade de marca e embalagens.<\/p>\n<p>Se liga no que falaremos esse epis\u00f3dio:<br \/>\n&#8211; Processo criativo;<br \/>\n&#8211; Liberdade criativa;<br \/>\n&#8211; Cria\u00e7\u00e3o de briefing;<br \/>\n&#8211; Conte\u00fados inteligentes;<br \/>\n&#8211; Como exercitar a criatividade;<br \/>\n&#8211; Como se manter criativo;<br \/>\n&#8211; Consumo de informa\u00e7\u00e3o;<br \/>\n&#8211; Como criar uma \u00e1rea de cria\u00e7\u00e3o brilhante, e muito mais.<\/p>\n<p>\ud83c\udf93 Epis\u00f3dio V\u00c1LIDO de certificado. Ent\u00e3o, bora pegar o seu?<br \/>\nSe inscreva gratuitamente na Academia 21LIVE, assista o epis\u00f3dio por l\u00e1 e <a href=\"http:\/\/academia.21live.com.br\" target=\"_blank\" rel=\"noopener\">pegue seu certificado gratuito<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Falar sobre marketing, sem falar de CRIA\u00c7\u00c3O. N\u00e3o funciona, n\u00e9? Por isso, convidados Fernando Degrossi, um dos designer gr\u00e1fico mais renomado do segmento para bater um papo sobre cria\u00e7\u00e3o, design, criatividade e claro, marketing! Degrossi, j\u00e1 desenvolveu grandes projetos criativos para marcas como Heineken, Google, Johnnie Walker, Wimbledon e Peanuts Studios. Al\u00e9m disso, criou sua<\/p>\n","protected":false},"author":1,"featured_media":662,"menu_order":0,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-661","podcast","type-podcast","status-publish","format-standard","has-post-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cria\u00e7\u00e3o, design de marca e criatividade - Fernando Degrossi - Pizza com Marketing<\/title>\n<meta name=\"description\" content=\"Nesse epis\u00f3dio convidamos Fernando Degrossi, para bater um papo sobre cria\u00e7\u00e3o, design, criatividade e claro, marketing.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cria\u00e7\u00e3o, design de marca e criatividade - Fernando Degrossi - Pizza com Marketing\" \/>\n<meta property=\"og:description\" content=\"Nesse epis\u00f3dio convidamos Fernando Degrossi, para bater um papo sobre cria\u00e7\u00e3o, design, criatividade e claro, marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/clientes.21brz.com.br\/pcm\/site\/podcast\/criacao-design-de-marca-e-criatividade-fernando-degrossi\/\" \/>\n<meta property=\"og:site_name\" content=\"Pizza com Marketing\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-21T16:28:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/clientes.21brz.com.br\/pcm\/site\/wp-content\/uploads\/2022\/03\/cover-guilherme-araujo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"432\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/clientes.21brz.com.br\\\/pcm\\\/site\\\/podcast\\\/criacao-design-de-marca-e-criatividade-fernando-degrossi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/clientes.21brz.com.br\\\/pcm\\\/site\\\/podcast\\\/criacao-design-de-marca-e-criatividade-fernando-degrossi\\\/\"},\"author\":{\"name\":\"brz-adm\",\"@id\":\"https:\\\/\\\/clientes.21brz.com.br\\\/pcm\\\/site\\\/#\\\/schema\\\/person\\\/aea2a7c686284808d259ec6b6421cdcc\"},\"headline\":\"Cria\u00e7\u00e3o, design de marca e criatividade &#8211; 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